Author name: Austin

Referrals are the ultimate gravy train for business growth, but they’re also a testament to the level of service you provide. Here are ways to stay top-of-mind with your satisfied clients. Difficult to measure, almost impossible to track, but incredibly influential: These are the traits of word-of-mouth (WOM) marketing. According to a study by Nielsen Co., 92 percent of consumers trust recommendations from friends and family over other forms of marketing. While WOM cannot be controlled, it can be encouraged. So here are four tips to make WOM your next powerful ma…